A biological process, a medical treatment, a data system — it doesn't matter. I like taking something that feels overwhelming and making it clear enough that someone can actually do something with it.
I did it in a cancer research lab, running experiments on tumour invasion mechanisms. I did it at Novo Nordisk, helping doctors adopt new treatments and driving digital transformation across the commercial organisation. I've done it building AI systems that turn chaotic business processes into something that actually works. And I'll keep doing it wherever science, strategy and real-world problems meet.
I studied biotechnology because it was the broadest playground I could find — everything from oil spills to nanotechnology to cancer. I went into pharma because I wanted to take science out of the lab and into the hands of people who needed it. I moved to Dubai because I wasn't done exploring.
Whatever brought you here — welcome. Look around.
— Paula
"Life is a lab: research, test, analyse, advance."
This is a now page. Updated roughly every month.
If you have a project, an opportunity, or a question — write to me. I read everything and reply to everyone.